An overall explanation for design research, is coming to a deeper understanding of what has to be designed and why for what kind of audience. It is also the stage where the importance of critical information are made to further promote a more deficient workflow and effective design.

Time Spent on the actual drafting up of the first Design or Sketching a logo or wireframe.

After the initial drafts and sketches are worked on, this estimate is provided for possible extended time spent on revisions, if the client doesn’t exceed the limit of initial revisions then this service is not charged for.

This is the finished and polished layered photoshop file which is the master copy used to code into a valid XHTML/CSS document. This step is important because it also provides allot of flexibility in the case the site ever needs a revision or a redesign in the future.

This refers to the meat and potatoes of a website, the actual lines of code that make it up. First a semantic and valid strict XHTML index page is made keeping in mind a structure that makes sense, then a external cascading style sheet is created using the PSD master file for reference in duplicating all of the effects that photoshop has created. This step might also include any JavaScript coding also.

This step is critical for sites that use web apps such as e-commerce sites or other database driven systems. Server Side Development might include working with Ruby on Rails, PHP,  or a variation of such.

Simply put this is where I test the site on four different operating systems, and over twenty different browsers and versions to make sure everyone is viewing the same or similar page no matter what system environment they are using. The only borwsers that are not tested are Internet Explorer 5, also it is not heavily debugged on IE 6, as these browsers are well past their sell by date.